Case study text goes here: the founder’s situation, the change the business set out to make, and what we built, said and launched to get there.
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Couture house, Shiraz: how can an old atelier feel new without losing its hand?Visual Identity
Tehran Design Lab, Tehran. 2026.
One paragraph, about 120 words. The problem the business faced, the question we set out to answer, the method we used, what we designed in response, and the main outcome.
Keywords: website design, desired change, founder research, brand strategy
Who the founder is and what the business does. The core tension, stated in one sentence, and why it mattered at that moment.1
The research question: what had to change, for whom, and how we would know it worked.
A founder quote that captures the tension in their own words, kept as they said it.
Founder, role and company
The market and cultural conditions: competitors, customer habits, and the constraints specific to operating in Iran at the time.
How the work was done, step by step, following See, Build, Narrate and Spread.2
Interviews and exercises used to surface the founder’s worldview and ambition.
Who we spoke to, how many, and how. Interviews, diaries, social listening or desk research.
How the material was turned into a Desired Change and a Smallest Viable Market.
The two or three findings that shaped the project, each with the evidence behind it.
The one insight that turned the project, written as a single sentence.
Finding 2
What changed in the product, service, experience or pricing, and why.
Positioning, name, voice and visual system. How each decision follows from the findings.
First audience, channels and launch moments.
| Measure | Before | After |
|---|---|---|
| Metric to add | 00 | 00 |
| Metric to add | 00 | 00 |
| Metric to add | 00 | 00 |
What the numbers mean, and what changed that the numbers don’t show.3
What we learned, what did not work, the limits of this project, and what we would do differently.